don’t forget the humans
Honestly, we just care about people and want brands to stop treating them like numbers. So this is your reminder—create work that actually inspires, motivates, and has meaning. Add some good to the world through your brand. With so much noise surrounding us today, big brands are becoming hollow. We call it “The Great Disconnect”. It’s the surface level everythingness that lacks meaning and takes up space, but your brand isn’t guilty of that…right?
Shape & Story Studio is here to help you bring ideas to life through brand, space, and stories that actually matter—to create work that isn’t just seen, but felt.
ways to
inspire, Motivate, & make meaning.
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Where ideas take shape in space.
Transform physical spaces—convention centers, hotel ballrooms, conference halls—into visuals that express a theme, a narrative, and a purpose.
Services
Event theme + story
Entrance and lobby experiences
Large-format environmental graphics
Stage/keynote visuals
Photo-op + step-and-repeat installations
Directional signage + wayfinding
Venue-wide brand integration
Production-ready files + vendor coordination
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Where ideas take shape in brand.
Articulate your purpose through cohesive storytelling and expressive visuals that feel anchored, alive, and aligned.
Services
Brand narrative + messaging system
Mission, vision, and voice development
Visual identity system
Color palette + typography
Photography/film direction
Brand guidelines
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Where ideas take shape through guided imagination.
Leaders and teams unlock clarity, generate ideas, and shape their direction.
Session Types
Idea Deep Dive (One-on-One)
90-Minute Vision Lab
Half-Day Creative Lab
Outcomes
Vision clarity
Story or theme discovery
Creative alignment
Actionable next steps
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Where ideas take shape over time.
Part-time Creative Director — gaining senior creative leadership without hiring in-house.
Services
Review and shape creative deliverables
Guide messaging + story alignment
Lead creative direction for events or campaigns
Provide ongoing vision and quality control
Support internal creative teams
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Where ideas take shape in community.
Bringing voice, heart, and creative perspective to audiences, helping people rethink what creativity, imagination, and story can do.
Topics
Creativity and faith
International creative collaboration
Identity & design
Storytelling for impact
Event experience design
Unlocking your creative purpose
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Create a package tailored to your unique creative needs.
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Where ideas take shape in brand, space, and story — all at once.
A seamless integration of:
Event theme + story
Environmental design
On-site content direction
Shot list creation
Interview direction
Story-driven recap film guidance
Make What Matters
Sample Work
Women from around the world came together in Cape Town, South Africa under the theme Ubuntu: I Am because We Are, as a reminder of our shared humanity.
International Event Creative Direction including: Visual Identity System, Stage/Screen Graphics, Speaker Curation for the Ideas Remaking the World Session, Photography & Roaming Videography Direction (including for the country’s President), Shot List Development, Print Vendor Coordination, Large Format Print Installations, and On-Site Attendee Interviews.
International Women’s Forum Cornerstone Conference in Cape Town, South Africa
where Ideas take shape
The idea deep dive
After receiving hundreds of creative requests, we’ve learned that many people believe they know exactly what they want—but their ideas often have far more depth and potential than they realize. Together, we’ll explore possibilities and bring clarity to your vision.
Ready to dive deeper into your idea with a 75-minute one-on-one session with our Creative Director? We’re genuinely excited to hear what you want to bring to life.
Let’s Collaborate
Email dearlaurenwill@gmail.com to learn more about opportunities for collaboration.