why we create
Shape & Story Studio is a creative consultancy that gives organizations the support they need to craft brands, events, and stories that truly matter. Founder Lauren Williams’ vision is rooted in creating content and experiences that genuinely impact viewers and participants.
It’s about going beyond surface-level branding, stepping away from creating just to satisfy the algorithm, and slowing down enough to connect with people in meaningful, human ways. Through thoughtful creativity and intentional brand storytelling, we focus on work that has real substance—and real soul.
Lauren Williams is a Creative Director and Producer based in Richmond, Virginia dedicated to crafting impactful narratives that resonate with audiences. With over a decade of experience partnering with global brands and a master’s degree in Arts Management from Columbia University, she helps organizations and individuals transform their ideas into meaningful stories, experiences, and visuals.