don’t forget
the humans
Honestly, we just care about people and want brands to stop treating them like numbers. So this is your reminder—create work that actually inspires, motivates, and has meaning. Add some good to the world through your brand. With so much noise surrounding us today, big brands are becoming hollow. We call it “The Great Disconnect”. It’s the surface level everythingness that lacks meaning and takes up space, but your brand isn’t guilty of that…right?
Shape & Story Studio is here to help you reconnect with real people and bring ideas to life through brand, space, and stories that actually matter—to create work that isn’t just seen, but felt.
ways to
inspire. Motivate. & make meaning.
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Where ideas take shape in space.
Transform physical spaces—convention centers, hotel ballrooms, conference halls—into visuals that express a theme, a narrative, and a purpose.
What you get
Event theme + story
Entrance and lobby experiences
Large-format environmental graphics
Stage/keynote visuals
Photo-op + step-and-repeat installations
Directional signage + wayfinding
Venue-wide brand integration
Production-ready files + vendor coordination
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Where ideas take shape in brand.
Articulate your purpose through cohesive storytelling and expressive visuals that feel anchored, alive, and aligned.
Sample Services
Brand narrative + messaging system
Mission, vision, and voice development
Visual identity system
Logo (optional)
Color palette + typography
Photography/film direction
Brand guidelines
Sample rollout assets
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Where ideas take shape through guided imagination.
Leaders and teams unlock clarity, generate ideas, and shape their direction.
Session Types
Idea Deep Dive
Half-Day Creative Lab
Full-Day Vision Workshop
Outcomes
Vision clarity
Story or theme discovery
Creative alignment
Actionable next steps
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Where ideas take shape over time.
Part-time Creative Director — gaining senior creative leadership without hiring in-house.
What you receive
Review and shape creative deliverables
Guide messaging + story alignment
Lead creative direction for events or campaigns
Provide ongoing vision and quality control
Support internal creative teams
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Where ideas take shape in community.
Bring voice, your heart, and creative perspective to audiences, helping people rethink what creativity, imagination, and story can do.
Topics
Creativity and faith
Storytelling for impact
Event experience design
Brand narrative
Unlocking your creative purpose
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Bundle the services you need.
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Where ideas take shape in brand, space, and story — all at once.
A seamless integration of:
Event theme + story
Environmental design
On-site content direction
Shot list creation
Interview direction
Story-driven recap film guidance
where Ideas
take shape
For a reason.
Client
International Women’s Forum
Location
Cape Town, South Africa
Why
The theme was Ubuntu: I am Because We Are, a reminder of our collective humanity.
Depth
over surface
Clarity
over chaos
Connection
over noise
Momentum
over paralysis
Meaning
over performance
Humanity
over corporate gloss
Contact me
dearlaurenwill@gmail.com