Work Sample

Michael Baker International

Created high-impact collateral for Michael Baker International’s global business development teams, helping engage government, architecture, engineering, environmental, and cost management clients.

  • The international arm of Michael Baker International needed well-designed, professional materials to support business development meetings with potential clients, often under tight deadlines.

    The goal was to clearly communicate services and value while reflecting the organization’s brand.

  • I designed two key brochures, including a comprehensive corporate portfolio and a smaller cost management tri-fold, ensuring clarity, visual quality, and brand alignment.

    The corporate portfolio was produced in just three days and quickly became a top-performing piece across the organization, adopted beyond the international sector.

  • The brochures supported the global Business Development team, enabled more effective client engagement, and provided a template for future high-quality collateral.

    The creation of the corporate portfolio demonstrates speed, strategic thinking, and design leadership under tight timelines.

Strategic purpose

Brochures may seem simple, but thoughtful design for strategic purposes can deliver real impact. These tools supported global business development and client engagement.

Let’s Collaborate

Email dearlaurenwill@gmail.com to learn more about opportunities for collaboration.